Godfrey

In the first quarter of 2021, a big-box retailer ran a campaign that included a topper and judged that Origin’s format led to 1,700 in-store visits, Godfrey said.

So the company is augmenting the standard ad with what Godfrey described as “native content” but may be better characterized as a warm-up ad.

The most important thing you can do is clean your gear, Godfrey says, “even if it is used sparingly.”

At a minimum, Godfrey advises, you should wash these items at least once a season—even if you’ve only used them once.

Godfrey wasn’t expecting help from the government, but this connection fits its plans for serving the community for years to come.

The effort lasted about eight minutes, after which Mr. Godfrey felt very much fatigued, and went to sleep.

The next day the lady who had been the subject of the experiment came of her own accord to tell Mr. Godfrey of what she had seen.

Going up to my room again, I met Mr. Godfrey standing under the great window which lights the staircase.

Mr. Godfrey thought, very sensibly, that the experiment which he had tried would have much more importance if it were repeated.

For when Godfrey's sharp eyes and frown fell on the rascal, he vanished instantly in the press.