Kellogg

How Kellogg leveraged YouTube to reach new audiencesAs the linear TV audience continues to shift, advertisers are finding it increasingly difficult to reach the people they care about and make their media dollars stretch.

Over time, the factory’s owners changed — Kraft, Kellogg, Ferrara Candy — but Teresa remained.

It seemed like a small price to pay for the hefty $1 million per campaign fee and advertisers ranging from McDonald’s to Kellogg’s jumped at the opportunity.

So Will started his own company, and Kellogg’s Corn Flakes took off — causing a lifelong rift between the brothers.

Kellogg and his brother Will despised Post for copying their innovative breakfast cereal and would spend years going to battle with the former patient.

Even so, Kellogg comes off better than most of the other characters in The Road to Wellville.

Bud Light: Rescue Dog Weego Year: 2012 Ad Meter Score: 8.42 Kellogg Grade: C Share Price Change: 1.61 percent 6.

Doritos: Dog-Collar Revenge Year: 2010 Ad Meter Score: 8.27 Kellogg Grade: B Share Price Change: 3.30 percent 5.

Bud Light: Rock, Paper, Scissors Year: 2007 Ad Meter Score: 8.28 Kellogg Grade: A Share Price Change: 0.72 percent 17.

Budweiser: Dalmatian Trains Clydesdale Year: 2008 Ad Meter Score: 8.73 Kellogg Grade: A Share Price Change: -0.99 percent 14.

One bright little fellow gave me the time, two o'clock, and the distance to Kellogg.

The next day he attacked a spy battalion of one hundred and fifty men at Kellogg's Grove, sixteen miles further east.

Herein lies the great charm often, perhaps, unconsciously acknowledged, of Miss Kellogg's efforts.

It is not less evident that Miss Kellogg is a consummate musician—that "rare bird" on the operatic boards.

Defeat under such circumstances would have been honourable, but Miss Kellogg was not defeated.