skippable

While skippable ads are necessary, it’s essential that brands deliver relevant content to audiences or face the risk of being skipped.

Video action campaigns utilize skippable in-stream and video discovery ad formats, and run on YouTube’s home feed, the watch page, the watch next feed and Google video partners.

Unlike CTV advertising, OTT ads are skippable and clickable.

According to the report, a lot of political advertisers are after YouTube’s non-skippable ad inventory as well as its most popular videos, which are usually highest in demand and lowest in availability.

Snapchat’s non-skippable video takeover unit called First Commercial is now out of testing and available to US and UK advertisers in Ads Manager.

It is skippable—the consequence of having a foolish scheme to fill out.

The first Two are of preliminary or prefatory nature,—perhaps still more skippable than those that will by and by follow.

It has the grand and prominent virtue of being at once and easily skippable.