subhead

That job for this year’s Ask Backwards consisted of reading about 1,400 entries plus 200 headline and subhead suggestions.

If you’re just sending alternative headlines and subheads, you can send them through the form in the usual way.

Use this link and scroll down a couple of inches to the subhead “Play it again.”

Soon enough, company memos could end up looking like Axios newsletters, with the same subheads — one big thing, what’s next, go deeper and why it matters — outlining the changes in an organization.

To be fair, the subhead was later modified after I demanded via Twitter that it be so.

With the gleeful subhead: “After Years of Controversial Comments And Gaffes, Vice President Biden Gets Bumped From Prime Time.”

Tom's part in the affair was told in a couple of paragraphs under a subhead.

All this is done, even where the saving under one subhead more than counterbalances the excess under another in the same vote.