bumper sticker

an adhesive-backed strip of paper for sticking onto the rear bumper of an automobile, usually bearing a tourist advertisement, slogan, joke, etc.
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World English Dictionary
bumper sticker
a label affixed to the rear windscreen or bumper of a motor vehicle displaying an advertisement or slogan

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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Example sentences
It's not the kind of thing you can put on a bumper sticker, either.
It acted as a hugely successful bumper sticker, long before there were bumpers.
All orders that have been filled for hats, shirts and parks gift certificates also have received a free bumper sticker.
Outreach and education is more than slapping a slogan on a bumper sticker.
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