flip side

noun Informal.
the reverse and usually less popular side of a phonograph record.
an opposite, reverse, or sharply contrasted side or aspect of something or someone: The flip side of their charitable activities is a desire for publicity.


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Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
flip side
1.  another term for B-side
2.  another, less familiar aspect of a person or thing: the flip side of John Lennon

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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Example sentences
It persuasively argues that error is the flip side of creativity.
Their every move was scrutinized and publicized, but the flip side were the
  perks that came with being in the spotlight.
On the flip side, efforts that remove a pollutant from the atmosphere should be
  rewarded at the same rate.
Indeed it's the flip side of blaming white migration to the suburbs on riotous,
  criminally inclined blacks.
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