The stars of the 1920s, for whom Rudolph Valentino and Gloria Swanson might stand as archetypes, were chauffeured about the city in exotic automobiles, lived on great estates, spent fortunes on their couture.
-- Kevin Starr, The Dream Endures: California Enters the 1940s (Americans and the California Dream)
Today's idea: In the midst of a recession, red America and blue America have come together, in a way, through "workwear couture" an essay says. "Never has it cost so much to look like you're just coming home from the mill or the assembly line."
-- Tom Kuntz, "Idea of the Day: Flannel-Shirt Bipartisanship", New York Times, October 27, 2009
The signature leather-armored looks of past seasons were softened this season to create a more commercial collection. "We wanted to do a little bit of couture because that's what people expect of us and we love the creative process. But, at the same time, we want a collection that is accessible to the masses," designer Katie Kay said.
-- N. Jayne Seward, "L.A. Fashion Week Spring 2010: Skingraft", Apparel News, October 20, 2009
Couture is from French meaning sewing, from Old French cousture, from Vulgar Latin cōnsūtūra, from Latin cōnsuere, cōnsūt-, to sew together.