Faced with this data-driven discussion, I've noticed most patients will come to rely on either what their doctors suggest (which is often subject to the same heuristic errors above) or the kind of decision making fallacies aforementioned.
-- Tara Parker Pope, "Life After a Lifesaving Treatment," Well Blog, New York Times, October, 2010.
Since it proposed itself, and seems heuristic, I adopted it without misgivings.
-- Paul Chamberland, The courage of poetry
Heuristic stems from the Greek heur-, "to discover."