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Advertorial

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ad⋅ver⋅to⋅ri⋅al

[ad-ver-tawr-ee-uhl, -tohr-]
–noun
an extended newspaper or magazine text advertisement that promotes the advertiser's product or services or special point of view but resembles an editorial in style and layout.

Origin:
b. advertisement and editorial
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2009.
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ad·ver·to·ri·al   (ād'vər-tôr'ē-əl, -tōr'-)   
n.  An advertisement promoting the interests or opinions of a corporate sponsor, often presented in such a way as to resemble an editorial.

[adver(tisement) + (edi)torial.]
The American Heritage® Dictionary of the English Language, Fourth Edition
Copyright © 2009 by Houghton Mifflin Company.
Published by Houghton Mifflin Company. All rights reserved.
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