Rather than using the implications of the accident to advance his own brand of Christianity, he offered comfort.
He also noted that having Kanye West on the cover would likely temper some of the brand identity criticism.
What does the brand of Palin Inc. stand to make in the next year?
Old English brand, brond "fire, flame; firebrand, piece of burning wood, torch," and (poetic) "sword," from Proto-Germanic *brandaz (cf. Old Norse brandr, Old High German brant, Old Frisian brond "firebrand, blade of a sword," German brand "fire"), from root *bran-/*bren- (see burn (v.)). Meaning "identifying mark made by a hot iron" (1550s) broadened by 1827 to "a particular make of goods." Brand name is from 1922.
c.1400, "to brand, cauterize; stigmatize," originally of criminal marks or cauterized wounds, from brand (n.). As a means of marking property, 1580s; figuratively from c.1600, often in a bad sense, with the criminal marking in mind. Related: Branded; branding.