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Crown Jewels
The most valuable unit of a corporation because of profitability, asset value, future prospects, etc.
Investopedia Commentary
The crown jewels are often the target of takeover attempts.
See also: Takeover
crown jewels
A prized possession or asset, as in The Iliad and Odyssey are the crown jewels of ancient literature, or The software products are the company's crown jewels. This usage transfers the value of royal jewels to some other object. [Late 1800s]
Also, family jewels. The male genitals, especially the testicles. For example, She gave the would-be mugger a hard kick in the family jewels. A slang euphemism, the term dates from the 1970s, and the variant from the early 1900s.
