customer relationship management

World English Dictionary
customer relationship management
 
n
CRM the practice of building a strong relationship between a business and its customers and potential customers

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Computing Dictionary

Customer Relationship Management definition

business
(CRM, CIS, Customer Information Systems, Customer Interaction Software, TERM, Technology Enabled Relationship Manager) Enterprise-wide software applications that allow companies to manage every aspect of their relationship with a customer. The aim of these systems is to assist in building lasting customer relationships - to turn customer satisfaction into customer loyalty.
Customer information acquired from sales, marketing, customer service, and support is captured and stored in a centralised database. The system may provide data-mining facilities that support an opportunity management system. It may also be integrated with other systems such as accounting and manufacturing for a truly enterprise-wide system with thousands of users.
(1999-08-20)

The Free On-line Dictionary of Computing, © Denis Howe 2010 http://foldoc.org
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