town, Wyre Forest district, administrative and historic county of Worcestershire, west-central England. It is situated along the River Stour and the Staffordshire and Worcestershire Canal. Recorded as Stour-in-Usmere in 736 CE, it was given to the comes (count) Cyneberght by King Aethelbald (reigned 716-757). Later it passed to the bishop of Worcester and thence to Cenwulf, king of Mercia (816), and it remained a royal manor until Henry II's reign (1154-89). The town's once-important cloth trade is first mentioned in 1334; carpet manufacture replaced that of woolen goods in 1735. Pop. (2001) 55,348.
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