A LEGO sculptor whose exhibition, The Art of the Brick, is breaking attendance records around the world.
LEGO has succeeded in convincing itself and its public that its brand is endearingly and refreshingly neutral.
Tellingly, both still trail the haul stacked up by The LEGO Movie back in February.
1954, proprietary name (in use since 1934, according to the company), from Danish phrase leg godt "play well." The founder, Ole Kirk Christiansen, didn't realize until later that the word meant "I study" or "I put together" in Latin.