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List price

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list price

–noun
the price at which a product is usually sold to the public and from which a trade discount is computed by a wholesaler.

Origin:
1870–75
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2009.
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list price  
n.  A basic published or advertised price, often subject to discount.
The American Heritage® Dictionary of the English Language, Fourth Edition
Copyright © 2009 by Houghton Mifflin Company.
Published by Houghton Mifflin Company. All rights reserved.
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Cultural Dictionary

list price

The stated price of a commodity before any discount or other reduction.

The American Heritage® New Dictionary of Cultural Literacy, Third Edition
Copyright © 2005 by Houghton Mifflin Company.
Published by Houghton Mifflin Company. All rights reserved.
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