Nielsen rating

Nielsen rating

 
noun
an estimate of the total number of viewers for a particular television program, expressed as a percentage of the total number of viewers whose television sets are on at the time and based on a monitoring of the sets of a preselected sample of viewers.
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Origin:
1960–65; after the A.C. Nielsen Co., its originator
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2012.
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Nielsen rating is always a great word to know.
So is flibbertigibbet. Does it mean:
a chattering or flighty, light-headed person.
a screen or mat covered with a dark material for shielding a camera lens from excess light or glare.
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