rollout

or roll-out

[ rohl-out ]

Phonetic (Standard)IPA

noun

the first public showing of an aircraft.
Informal. the introduction or inauguration of a new product or service, as by an advertising campaign, public announcement, or exhibition:
the most lavish rollout in soft-drink history.
Football. an offensive maneuver in which the quarterback, having the option to run or pass, takes the ball from the center, moves back a distance toward his goal line, and then moves forward and toward a sideline.

Origin of rollout¹

First recorded in 1955–60; noun use of verb phrase roll out

It was an unmitigated disaster, and Lee compares it to the healthcare.gov rollout.

Todd is at his best discussing the unbelievably botched rollout of healthcare.gov.

The rocky nature of her book rollout is fair warning that the road ahead will not be easy.

Priebus derided the rollout of her new book, Hard Choices, and claimed her poll numbers are sinking.

It was a rocky tenure from her appointment all the way up to the botched Healthcare.gov rollout.

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