Veblenian

[ve-blee-nee-uhn]
noun
1.
Also called Veblenite [veb-luh-nahyt] . a person who adheres to the economic or sociological theories of Thorstein Veblen.
adjective
2.
of, pertaining to, or suggesting the theories of Thorstein Veblen.

Origin:
Veblen + -ian

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Much of modern advertising is built upon a veblenian notion of consumption.
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