The Spice Girls reunited last night to celebrate the London opening of their new musical, viva Forever.
viva Elvis makes no effort to be anything but entertainment—upbeat, gaudy and over-the-top.
According to press materials, viva Elvis uses 400 costumes with 14,000 components decorated by 100,000 crystals.
1640s, from Italian viva "(long) live, may he (or she) live," third person singular present subjunctive of vivere "to live," from Latin vivere "to live." Probably reborrowed (1836) from Spanish viva, from vivir "to live," from Latin vivere (see vital). Sometimes also in Latin form vivat (1660s).