accepted pairing

noun

a technique of advertising in which two or more competing products are compared in such a manner that certain good qualities are conceded but one product is made to appear clearly more beneficial or desirable than its competitors.

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Origin:
1975–80

Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2012.
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Accepted pairing is always a great word to know.

So is gobo. Does it mean:

a screen or mat covered with a dark material for shielding a camera lens from excess light or glare.

a chattering or flighty, light-headed person.

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