by the Council of Chelsea, July 27, 816. The resistance to it may have been in part because Dionysius chose 754 A.U.C. as the birth year of Jesus, while many early Christians would have thought it was 750 A.U.C. [See John J. Bond, "Handy-Book of Rules and Tables for Verifying Dates With the Christian Era," 4th ed., London: George Bell & Sons, 1889]
ad-prefix expressing direction toward or in addition to, from L. ad "to, toward," from PIE *ad- "to, near, at" (cognate with O.E. æt; see
at). Simplified to a- before sc-, sp- and st-; modified to ac- before many consonants and then re-spelled af-, ag-, al- etc., in conformity
with the following consonant (e.g. affection, aggression). In O.Fr., reduced to a- in all cases, but written forms were refashioned after L. in 14c. in Fr., and 15c. in Eng. words picked up from O.Fr. In many cases pronunciation followed the shift.
-adsuffix denoting collective numerals (cf. Olympiad), from Gk. -as (gen. -ados), a suffix forming fem. nouns; also used in fem. patronymics (Dryad, Naiad, also, in plural, Pleiades, Hyades).
ad1841, shortened form of
advertisement. Long resisted by those in the trade, and denounced 1918 by the president of a national advertising association as "the language of bootblacks, ... beneath the dignity of men of the advertising profession."