The company is spending $50 million to advertise its Gulf cleanup.
Business needs to advertise, and the Web alone is not enough in some display categories.
“At the beginning, no one would be brave enough to advertise with us,” Sowore said.
early 15c., "to take notice of," from Middle French advertiss-, present participle stem of a(d)vertir "to warn" (12c.), from Latin advertere "turn toward," from ad- "toward" (see ad-) + vertere "to turn" (see versus).
Sense shifted to "to give notice to others, warn" (late 15c.) by influence of advertisement; specific meaning "to call attention to goods for sale, rewards, etc." had emerged by late 18c. Original meaning remains in the verb advert "to give attention to." Related: Advertised; advertising.