[ad-ver-tawr-ee-uhl, -tohr-]
an extended newspaper or magazine text advertisement that promotes the advertiser's product or services or special point of view but resembles an editorial in style and layout.

blend of advertisement and editorial Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
advertorial (ˌædvɜːˈtɔːrɪəl)
advertising material presented under the guise of editorial material
[C20: from advert² + (edit)orial]

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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Example sentences
Advertorial will clearly be labeled as such, he says.
The advertorial on cooperatives featured a four-page section of ads and editorial copy.
Nor the well-paid advertorial now so pervasive as to be barely noticeable.
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