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airtime

[air-tahym] /ˈɛərˌtaɪm/
noun
1.
the particular time that a program is broadcast or scheduled for broadcast:
The airtime for the newscast is 10 p.m.
2.
the time during which a broadcast takes place:
The airtime for the new show is from 10 to 10:30 p.m.
3.
a block of such time sold by a radio or television station to an advertiser, allotted to a political candidate, etc.:
The company bought three minutes of airtime.
Also, air time.
Origin
1940-1945
1940-45; air1 + time
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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Examples for airtime
  • And they keep banging that drum because it gets them airtime, whether they're right or not.
  • State television has begun giving airtime to opposition figures even as it still disparages them.
  • Subscribers there do not want to spend much on airtime, but are keen to buy a flashy phone.
  • The rate of airtime exchanging hands based on a relatively few large top-ups seemed an anomaly.
  • Cell phone users are responsible for normal airtime and roaming charges as outlined in their cellular phone service contracts.
  • Each party's share of maintenance costs is based on annual actual airtime usage.
  • Calls to this line are free, with the exception of roaming and airtime charges on wireless calls.
  • However, if you use a cell phone, normal airtime and roaming charges will apply.
British Dictionary definitions for airtime

airtime

/ˈɛəˌtaɪm/
noun
1.
the time allocated to a particular programme, item, topic, or type of material on radio or television
2.
the time of the start of a radio or television broadcast
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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