al·lure

1 [uh-loor] verb, al·lured, al·lur·ing, noun
verb (used with object)
1.
to attract or tempt by something flattering or desirable.
2.
to fascinate; charm.
verb (used without object)
3.
to be attractive or tempting.
noun
4.
fascination; charm; appeal.

Origin:
1375–1425; late Middle English aluren < Middle French alurer, equivalent to a- a-5 + lurer to lure

al·lur·er, noun
un·al·lured, adjective


1. entice, lure. 2. enchant, entrance, captivate. 4. glamor, attraction.
Dictionary.com Unabridged

al·lure

2 [al-yoor, -yer]
noun
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2013.
Cite This Source Link To allure
00:10
Allure is one of our favorite verbs.
So is skedaddle. Does it mean:
to run away hurriedly; flee.
to chew (food) slowly and thoroughly.
Collins
World English Dictionary
allure (əˈljʊə, əˈlʊə) [Click for IPA pronunciation guide]
 
vb
1.  (tr) to entice or tempt (someone) to a person or place or to a course of action; attract
 
n
2.  attractiveness; appeal: the cottage's allure was its isolation
 
[C15: from Old French alurer, from lure bait, lure]
 
al'lurement
 
n
 
al'lurer
 
n

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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Etymonline
Word Origin & History

allure
c.1400, from Anglo-Fr. alurer, from O.Fr. aleurer "to attract, captivate," from à "to" + loirre "falconer's lure," from a Frankish word (see lure), perhaps influenced by Fr. allure "gait, way of walking." The noun is first attested 1540s; properly this sense is allurement.
Online Etymology Dictionary, © 2010 Douglas Harper
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Example sentences
They do not only fear their people from doing evil by punishments, but also
  allure them to virtue with rewards of honour.
Having a second-hand experience intermediated by robotics and other
  technologies doesn't have the same allure.
Suburbia's original allure was an escape from city problems such as crime and
  congestion.
Few children--or grownups, for that matter--can resist the allure of cuddly
  kittens and rambunctious puppies.
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