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[uh-loo r] /əˈlʊər/
verb (used with object), allured, alluring.
to attract or tempt by something flattering or desirable.
to fascinate; charm.
verb (used without object), allured, alluring.
to be attractive or tempting.
fascination; charm; appeal.
Origin of allure1
late Middle English
1375-1425; late Middle English aluren < Middle French alurer, equivalent to a- a-5 + lurer to lure
Related forms
allurer, noun
unallured, adjective
1. entice, lure. 2. enchant, entrance, captivate. 4. glamor, attraction.


[al-yoo r, -yer] /ˈæl yʊər, -yər/
1. Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2015.
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Examples from the web for allure
  • Given its charm and allure, the polar bear's possible demise has struck a chord with people over the world.
  • For some the wolf is iconic of nature's beauty and allure of the wild.
  • But the allure is too much.
  • Few children--or grownups, for that matter--can resist the allure of cuddly kittens and rambunctious puppies.
  • The allure of biofuels rests in their potential for reducing greenhouse gas emissions from vehicles.
  • Effectively grainy pastels ably depict the period and convey the timeless allure of baseball.
  • Like a Siren, the allure of synchrony pulls you into the group.
  • The hardware has allure, but most users are attracted to the community.
  • For investors, silver and gold have much of the same allure.
  • Even so, these overlapping tales have the honest allure of a good campfire yarn.
British Dictionary definitions for allure


/əˈljʊə; əˈlʊə/
(transitive) to entice or tempt (someone) to a person or place or to a course of action; attract
attractiveness; appeal: the cottage's allure was its isolation
Derived Forms
allurement, noun
allurer, noun
Word Origin
C15: from Old French alurer, from lure bait, lure
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Word Origin and History for allure

c.1400, from Anglo-French alurer, Old French aleurer "to attract, captivate; train a falcon to hunt," from à "to" (see ad-) + loirre "falconer's lure," from a Frankish word (see lure), perhaps influenced by French allure "gait, way of walking." Related: Allured; alluring. The noun is first attested 1540s; properly this sense is allurement.

Online Etymology Dictionary, © 2010 Douglas Harper
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