You bet, but it would also allow them to offer an alternative to dramas and American Idol in January.
For now the first alternative seems bizarrely risky; the second has a very strong element of inertia behind it.
Should our justice system be causing so much harm to so many people when there is an alternative?
1580s, "offering one or the other of two," from Medieval Latin alternativus, from Latin alternatus, past participle of alternare (see alternate (v.)). Meaning "purporting to be a superior choice to what is in general use" was current by 1970 (earliest reference is to the media); e.g. alternative energy (1975). Related: Alternatively.
1620s, in rhetoric, from Medieval Latin alternativus (see alternative (adj.)). Of courses of action, from 1814. Of objects, etc., "the other of two which may be chosen," by 1838.