1545-55; < Latinamarantus, alteration of Greekamáranton unfading flower, noun use of neuter singular of amárantos, equivalent to a-a-6 + maran- (stem of maraínein to fade) + -tos verbal adjective suffix; -th- < Greekánthos flower
The latest hedge-fund crisis-amaranth's demise after making disastrous bets on natural gas-barely troubled the markets.
British Dictionary definitions for amaranth
(poetic) an imaginary flower that never fades
any of numerous tropical and temperate plants of the genus Amaranthus, having tassel-like heads of small green, red, or purple flowers: family AmaranthaceaeSee also love-lies-bleeding, tumbleweed, pigweed (sense 1)
a synthetic red food colouring (E123), used in packet soups, cake mixes, etc
C17: from Latin amarantus, from Greek amarantos unfading, from a-1 + marainein to fade
1610s, from Fr. amarante, from L. amarantus, from Gk. amarantos, lit. "everlasting," from a- "not" + stem of marainein "die away, quench, extinguish." In classical use, a poet's word for an imaginary flower that never fades. It was applied to a genus of ornamental plants 1550s. Ending influenced by plant names with Greek -anthos "flower."