assertive

[uh-sur-tiv]
adjective
1.
confidently aggressive or self-assured; positive: aggressive; dogmatic: He is too assertive as a salesman.
2.
having a distinctive or pronounced taste or aroma.

Origin:
1555–65; assert + -ive

assertively, adverb
assertiveness, noun
nonassertive, adjective
nonassertively, adverb
nonassertiveness, noun
overassertive, adjective
overassertively, adverb
overassertiveness, noun
pseudoassertive, adjective
pseudoassertively, adverb
unassertive, adjective
unassertively, adverb
unassertiveness, noun


1. forceful, decisive, forward.
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Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
assertive (əˈsɜːtɪv)
 
adj
1.  confident and direct in claiming one's rights or putting forward one's views
2.  given to making assertions or bold demands; dogmatic or aggressive
 
as'sertively
 
adv
 
as'sertiveness
 
n

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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Etymonline
Word Origin & History

assertive
1560s, "declaratory, positive, full of assertion," from assert + -ive. Meaning "insisting on one's rights" is short for self-assertive (1865). Assertiveness "tendency toward self-assertion" is from 1881.
Online Etymology Dictionary, © 2010 Douglas Harper
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Example sentences
This game demands teamwork and teamwork demands strong, assertive, and focused
  leadership.
They're all quintessential trophy cars — sporty, assertive and flamboyant.
But be assertive, rather than aggressive.
So one lesson is the need for stronger editors, more assertive editors to
  perform the role they're supposed to.
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