Facebook's answer to its critics is: pay no attention to the carping.
But when we go away, the world has a way of demanding our attention.
Through the attention he brings to bear on the problem of language, he seems close to the 'structuralists.'
late 14c., "giving heed," from Latin attentionem (nominative attentio) "attention, attentiveness," noun of action from past participle stem of attendere "mental heeding" (see attend). Used with a remarkable diversity of verbs (e.g. pay, gather, attract, draw, call). As a military cautionary word preparative to giving a command, it is attested from 1792.