The hype had been deafening on the work; the auction sales pitch even compared it to the “Mona Lisa.”
Meanwhile, the merchants in Diablo III seem to have been designed to steer you to the auction house.
"I'm asking each of you to step up to the plate and go big," DiCaprio told the crowd before the auction.
"a sale by increase of bids," 1590s, from Latin auctionem (nominative auctio) "an increasing sale, auction, public sale," noun of action from past participle stem of augere "to increase," from PIE root *aug- "to increase" (see augment). In northern England and Scotland, called a roup. In the U.S., something is sold at auction; in England, by auction.
1807, from auction (n.). Related: Auctioned; auctioning.