As to why badminton is largely ignored, or even laughed, at in the US, Jiang threw the question right back.
But this Olympics, badminton is making headlines for all the wrong reasons.
Over the last decade, the two countries have engaged in “wrestling diplomacy,” “soccer diplomacy,” even “badminton diplomacy.”
1874, from Badminton House, name of Gloucestershire estate of the Duke of Beaufort, where the game first was played in England, mid-19c., having been picked up by British officers from Indian poona. The place name is Old English Badimyncgtun (972), "estate of (a man called) Baduhelm."