Federer grew up in Basel, Switzerland—near the border between Germany and France—where he was raised to be globally minded.
In 2010, alongside PAPER Magazine, FWY and Pharrell created Rainbow City at Art Basel Miami Beach.
It was the first major event of Art Basel Miami Beach, a grand Super Bowl of culture held every December in Miami.
city in northwestern Switzerland, founded 44 C.E. as Robur (from Latin roburetum "oak grove"); renamed 374 as Basilia (from Greek basilea "royal") when it became the "royal" fortress of Valentinian I.