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beachhead

 - 2 dictionary results

beach⋅head

[beech-hed]
–noun
1. the area that is the first objective of a military force landing on an enemy shore.
2. a secure initial position that has been gained and can be used for further advancement; foothold: The company has won a beachhead in the personal computer market.

Origin:
1935–40; beach + head
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2009.
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beach·head   (bēch'hěd')   
n.  
  1. A position on an enemy shoreline captured by troops in advance of an invading force.

  2. A first achievement that opens the way for further developments; a foothold: "It is not yet clear whether the ecologists will establish a beachhead in the economists' carefully constructed intellectual empire" (Peter Passell).

The American Heritage® Dictionary of the English Language, Fourth Edition
Copyright © 2009 by Houghton Mifflin Company.
Published by Houghton Mifflin Company. All rights reserved.
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