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abbreviation of body odor, by c.1950; an advertisers' invention.
Body odor, esp from underarm perspiration •Popularized by extensive use in ads for Lifebuoy2 soap (1930s+)
Theatrical appeal: The show is really big BOnoun
Box office, the gauge of how well a show is doing by its receipts (1930s+ Show business)
The country code for Bolivia.