Bodoni

You start identifying the Helvetica on a subway sign or the Bodoni in a Bible.

The Cavalier Giovanni Bodoni was one of the most distinguished among modern printers.

To Bodoni more than anyone else the so-called modern-face is due.

Certainly not; if we except some of the works from the press of Bodoni—which are oftentimes truly brilliant.

Bodoni's letters play together with perfect accord, and his pages, as a whole, possess a statuesque if not a decorative beauty.

In this respect they differ greatly from those of Bodoni, whose types to Morris and his followers appeared weak and ugly.