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brand - 8 dictionary results

brand

[brand]
–noun
1. kind, grade, or make, as indicated by a stamp, trademark, or the like: the best brand of coffee.
2. a mark made by burning or otherwise, to indicate kind, grade, make, ownership, etc.
3. a mark formerly put upon criminals with a hot iron.
4. any mark of disgrace; stigma.
5. branding iron.
6. a kind or variety of something distinguished by some distinctive characteristic: The movie was filled with slapstick—a brand of humor he did not find funny.
7. a burning or partly burned piece of wood.
8. Archaic. a sword.
–verb (used with object)
9. to label or mark with or as if with a brand.
10. to mark with disgrace or infamy; stigmatize.
11. to impress indelibly: The plane crash was branded on her mind.
12. to give a brand name to: branded merchandise.
13. to promote as a brand name.

Origin:
bef. 950; ME, OE: burning, a burning piece of wood, torch, sword; c. D brand, G Brand, ON brandr; akin to burn 1


brander, noun
brandless, adjective


4. stain, spot, blot, taint.

Brand

[brand]
–noun
1. Oscar, born 1920, U.S. folk singer, born in Canada.
2. a male given name.

branding iron

–noun
a long-handled metal rod with a stamp at one end, used for branding livestock, esp. cattle, with a registered or recognized symbol or character to indicate ownership.
Also called brand.


Origin:
1400–50; late ME
brand   (brānd)   
n.  
    1. A trademark or distinctive name identifying a product or a manufacturer.
    2. A product line so identified: a popular brand of soap.
    3. A distinctive category; a particular kind: a brand of comedy that I do not care for.
  1. A mark indicating identity or ownership, burned on the hide of an animal with a hot iron.
  2. A mark burned into the flesh of criminals.
  3. A mark of disgrace or notoriety; a stigma. See Synonyms at stain.
  4. A branding iron.
  5. A piece of burning or charred wood.
  6. A sword: "So flashed and fell the brand Excalibur" (Tennyson).
tr.v.   brand·ed, brand·ing, brands
  1. To mark with or as if with a hot iron. See Synonyms at mark1.
    1. To mark to show ownership.
    2. To provide with or publicize using a brand name.
  2. To mark with disgrace or infamy; stigmatize.
  3. To impress firmly; fix ineradicably: Imagery of the war has branded itself into the national consciousness.

[Middle English, torch, from Old English; see gwher- in Indo-European roots.]
brand'er n.

Brand

Brand\, n. [OE. brand, brond, AS. brand brond brand, sword, from byrnan, beornan, to burn; akin to D., Dan., Sw., & G. brand brand, Icel. brandr a brand, blade of a sword. [root]32. See Burn, v. t., and cf. Brandish.]

1. A burning piece of wood; or a stick or piece of wood partly burnt, whether burning or after the fire is extinct.

Snatching a live brand from a wigwam, Mason threw it on a matted roof. --Palfrey.

2. A sword, so called from its glittering or flashing brightness. [Poetic] --Tennyson.

Paradise, so late their happy seat, Waved over by that flaming brand. --Milton.

3. A mark made by burning with a hot iron, as upon a cask, to designate the quality, manufacturer, etc., of the contents, or upon an animal, to designate ownership; -- also, a mark for a similar purpose made in any other way, as with a stencil. Hence, figurately: Quality; kind; grade; as, a good brand of flour.

4. A mark put upon criminals with a hot iron. Hence: Any mark of infamy or vice; a stigma.

The brand of private vice. --Channing.

5. An instrument to brand with; a branding iron.

6. (Bot.) Any minute fungus which produces a burnt appearance in plants. The brands are of many species and several genera of the order Puccini[ae]i.

Brand

Brand\, v. t. [imp. & p. p. Branded; p. pr. & vb. n. Branding.]. 1. To burn a distinctive mark into or upon with a hot iron, to indicate quality, ownership, etc., or to mark as infamous (as a convict).

2. To put an actual distinctive mark upon in any other way, as with a stencil, to show quality of contents, name of manufacture, etc.

3. Fig.: To fix a mark of infamy, or a stigma, upon.

The Inquisition branded its victims with infamy. --Prescott.

There were the enormities, branded and condemned by the first and most natural verdict of common humanity. --South.

4. To mark or impress indelibly, as with a hot iron.

As if it were branded on my mind. --Geo. Eliot.
Language Translation for : brand
Spanish: marca (registrada),
German: die Marke,
Japanese: 商標

brand 
O.E. brand, brond "firebrand, piece of burning wood, torch," and (poetic) "sword," from P.Gmc. *brandaz, from base *bran-/*bren- (see burn). Meaning of "identifying mark made by a hot iron" (1552) broadened 1827 to "a particular make of goods." Brand-new is c.1570 and must have meant "fresh from the fire" (Shakespeare has fire-new).

Brand

A distinguishing symbol, mark, logo, name, word, sentence, or a combination of these items that companies use to distinguish their product from others in the market.

Investopedia Commentary

Once a brand has created positive sentiment amongst the target audience, the firm is said to have built brand equity. Some examples of firms with brand equity--possessing very recognizable brands of products--are Microsoft, Coca-Cola, Ferrari, Sony, The Gap, and Nokia.

Legal protection given to a brand name is called a trademark.

Related Links

Competitive Advantage Counts

See also: Brand Equity, Equity, Intangible Asset, Tangible Asset, Trademark

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