brand-x

Brand X

[eks]
noun
1.
(in advertising) a competing brand or product not referred to by name but implied to be of inferior quality.
2.
an unknown or little-known brand name or a product bearing it.
3.
any item that one chooses not to refer to by name, especially when used as a basis of comparison.

Origin:
1965–70

Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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