| brand (brænd) |
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| —n |
| 1. | a particular product or a characteristic that serves to identify a particular product |
| 2. | a trade name or trademark |
| 3. | a particular kind or variety: he had his own brand of humour |
| 4. | an identifying mark made, usually by burning, on the skin of animals or (formerly) slaves or criminals, esp as a proof of ownership |
| 5. | an iron heated and used for branding animals, etc |
| 6. | a mark of disgrace or infamy; stigma: he bore the brand of a coward |
| 7. | a burning or burnt piece of wood, as in a fire |
| 8. | archaic, poetic or |
| | a. a flaming torch |
| | b. a sword |
| 9. | a fungal disease of garden plants characterized by brown spots on the leaves, caused by the rust fungus Puccinia arenariae |
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| —vb |
| 10. | to label, burn, or mark with or as with a brand |
| 11. | to place indelibly in the memory: the scene of slaughter was branded in their minds |
| 12. | to denounce; stigmatize: they branded him a traitor |
| 13. | to give a product a distinctive identity by means of characteristic design, packaging, etc |
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| [Old English brand-, related to Old Norse brandr, Old High German brant; see burn1] |
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| 'branding |
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| —n |
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| 'brander |
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| —n |