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in marketing, the sum total of a company's value, including products, services, people, advertising, positioning, and culture
in marketing, the use of logos, symbols, or product design to promote consumer awareness of goods and services
Branding has made companies like Apple successful.
Old English brand, brond "fire, flame; firebrand, piece of burning wood, torch," and (poetic) "sword," from Proto-Germanic *brandaz (cf. Old Norse brandr, Old High German brant, Old Frisian brond "firebrand, blade of a sword," German brand "fire"), from root *bran-/*bren- (see burn (v.)). Meaning "identifying mark made by a hot iron" (1550s) broadened by 1827 to "a particular make of goods." Brand name is from 1922.
c.1400, "to brand, cauterize; stigmatize," originally of criminal marks or cauterized wounds, from brand (n.). As a means of marking property, 1580s; figuratively from c.1600, often in a bad sense, with the criminal marking in mind. Related: Branded; branding.