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buildup

[bild-uhp] /ˈbɪldˌʌp/
noun
1.
a building up, as of military forces; increase in amount or number.
2.
a process of growth; strengthening; development:
the buildup of heavy industry.
3.
an accumulation, as of a particular type of material:
a buildup of salt deposits.
4.
an increase, as in potential, intensity, or pressure:
A buildup of suspense began halfway through the movie.
5.
a progressive or sequential development:
the buildup of helium atoms from hydrogen.
6.
praise or publicity designed to enhance a reputation or popularize someone or something:
The studio spent $100,000 on the new star's buildup.
7.
a process of preparation designed to make possible the achievement of an ultimate objective:
a lengthy buildup to a sales pitch.
8.
encouragement; a psychological lift:
Every time I need a buildup, I look at her picture.
Origin of buildup
1925-1930
1925-30, Americanism; noun use of verb phrase build up
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2015.
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buildup

noun

  1. Publicity and other provisions for introducing a new product, entertainer, etc: the buildup for a concert (1920s+)
  2. The careful preparation of a potential customer or victim (1940s+)
The Dictionary of American Slang, Fourth Edition by Barbara Ann Kipfer, PhD. and Robert L. Chapman, Ph.D.
Copyright (C) 2007 by HarperCollins Publishers.
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