calling card

Also called card, visiting card. a small card with the name and often the address of a person or of a couple, for presenting when making a business or social call, for enclosing in gifts, etc.
Informal. any mark, sign, trace, characteristic, or the like by which someone or something can be recognized.
Also called phone card. a prepaid card or charge card that can be used to make a telephone call at home or away from home.

1895–1900, Americanism Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
calling card
Also called: visiting card a small card bearing the name and usually the address of a person, esp for giving to business or social acquaintances

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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Example sentences
Their chief mode is hyperbole, their calling card drama.
Yet the joke sheets proved an effective calling card to the advertising world.
The hotel's calling card is elegance by the waterfront, with its sweeping views
  of both the sea and the city.
Follow the instructions that come with the calling card to activate it before
  you leave the country.
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