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catchline

 [kach-lahyn]  

catch·line

   [kach-lahyn]
noun
1.
a word, phrase, or sentence used, especially in advertising or journalism, to arouse or call attention.
2.
a line in which a catchword appears.
3.
a line of lesser importance, set shorter or sometimes in smaller type than the lines above and beneath it.
4.
Theater. a line of comic dialogue expected to elicit laughter.
5.
slug1 (def. 10a).
Origin:
1865–70; catch + line1
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2012.
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Catchline is always a great word to know.
So is bezoar. Does it mean:
a printed punctuation mark (‽), available only in some typefaces, designed to combine the question mark (?) and the exclamation point (!), indicating a mixture of query and interjection, as after a rhetorical question.
a calculus or concretion found in the stomach or intestines of certain animals, esp. ruminants, formerly reputed to be an effective remedy for poison.
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