churn rate

[ churn reyt ]

Phonetic (Standard)IPA

noun

the percentage of customers, especially subscribers, that cease using a product or service in a given period of time:
The streaming service lowered its churn rate to 3% by making its content indispensable to its key demographics.
the percentage of employees that leave a company in a given period of time, or the rate at which any group loses members:
The churn rate in this congregation is huge, regardless of who the pastor is.

An Americanism dating back to 1980–85

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