pretentious but insincere or empty language: His speeches seem erudite but analysis reveals them to be mere claptrap.
any artifice or expedient for winning applause or impressing the public.

1720–30; clap1 + trap1

1. sham, humbug, hokum, nonsense, bunk. Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
claptrap (ˈklæpˌtræp)
1.  contrived but foolish talk
2.  insincere and pretentious talk: politicians' claptrap
[C18 (in the sense: something contrived to elicit applause): from clap1 + trap1]

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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Word Origin & History

c.1730, "trick to 'catch' applause," a stage term; from clap (v.) + trap (n.). Extended sense of "cheap, showy language" is from 1819; hence "nonsense, rubbish."
Online Etymology Dictionary, © 2010 Douglas Harper
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Example sentences
As a reviewer, he is as adept at unwrapping cinematic artistry and expertise as
  he is at dissecting mediocrity and claptrap.
Your low level radiation nonsense is utter claptrap.
The sad part is the editors for some reason chose to not only publish the
  claptrap but to endorse it.
Any suggestion to the contrary is bourgeois nationalist claptrap.
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