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classified ad

noun

an advertisement in a newspaper, magazine, or the like generally dealing with offers of or requests for jobs, houses, apartments, used cars, and the like.

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Also called classified, classified advertisement, want ad.

Origin:
1905–10

Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2012.
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Classified ad is always a great word to know.

So is bezoar. Does it mean:

a calculus or concretion found in the stomach or intestines of certain animals, esp. ruminants, formerly reputed to be an effective remedy for poison.

the offspring of a zebra and a donkey.

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WordNet

classified ad
noun
a short ad in a newspaper or magazine (usually in small print) and appearing along with other ads of the same type

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Matching Quote

"The connection between ad and sale, so direct in classified ads, or between ad and consumer contact, reasonably direct in the January white sale ad, is very remote in the national consumer-goods ad. It is indirect in both space and time. The commercial for Coca-Cola or Alka Seltzer does not say how the customer can buy the advertised product; it does not typically announce a phone number to call or a place to shop. It takes for granted the consumer's shopping skills and it assumes the successful distribution of the product to retail stores. In time, it does not presume a quick response of customers to its efforts. It does not presume that the consumers it wants to reach will see any given showing of the ad or, seeing it, quickly respond by buying. It is a general reminder or reinforcer, not an urgent appeal to go out and buy. What the ad says or pictures, then, is obliged to be relatively placeless and relatively timeless. National consumer-goods advertising is highly abstracted and self-contained."

-Michael Schudson

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