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or click-through

[klik-throo] /ˈklɪkˌθru/
noun, Computers.
a percentage used to measure the effectiveness of an advertisement or other link on a Web page, obtained by dividing the number of clicks on the link by the number of times the link was viewed:
a successful ad with a clickthrough of one percent.
Also called clickthrough rate, clickthrough percentage. Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2015.
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Contemporary definitions for click-through

the selection of an ad or link on a Web page which is counted as part of an effectiveness rating for these features; also written click-through

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1994-99's 21st Century Lexicon
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