clickthrough

 [klik-throo]

click·through

  [klik-throo]
noun Computers.
a percentage used to measure the effectiveness of an advertisement or other link on a Web page, obtained by dividing the number of clicks on the link by the number of times the link was viewed: a successful ad with a clickthrough of one percent.
Also, click-through.
Also called clickthrough rate, clickthrough percentage.
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2012.
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Clickthrough is always a great word to know.
So is stand-alone. Does it mean:
self-contained and able to operate without other hardware or software
a list of options available to a user, as displayed on a screen
LEARN MORE UNUSUAL WORDS WITH WORD DYNAMO...
Dictionary.com's 21st Century Lexicon
Main Entry:  clickthrough
Part of Speech:  n
Definition:  the selection of an ad or link on a Web page which is counted as part of an effectiveness rating for these features; also written click-through
Etymology:  1994-99
Dictionary.com's 21st Century Lexicon
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