code word

noun
2.
a euphemistic or politically acceptable catchword or phrase used instead of a blunter or less acceptable term: The official report said the diplomats had a “frank and serious discussion”—code words for “angry argument.”

Origin:
1880–85

Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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Example sentences
Its often a code word which when coupled with a localized context takes on a
  particular meaning.
He is given a code word that he can use at any time to halt the process.
And that's a code word for alien, someone who's determined not to fit in.
Density is fast becoming a code word for justifying exclusionary zoning
  practices.
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