Word Origin & History
also crackerjack, "something excellent," 1895, U.S. colloquialism, apparently a fanciful construction. The caramel-coated popcorn-and-peanuts confection was said to have been introduced at the World's Columbian Exposition (1893). Supposedly a salesman gave it the name when he tasted some and said, "That's
a cracker-jack," using the then-popular expression. The name was trademarked 1896. The "Prize in Every Box" was introduced 1912.