A Latin word which means "a set of fundamental beliefs or a guiding principle.” For a company, a credo is like a mission statement.
Investopedia Commentary
For example, Sam Walton, founder of Wal-Mart, established the "Three Basic Beliefs” as his company's credo. These are:
- Respect for the Individual
- Service to our Customers
- Strive for Excellence
Related Links
Socially Responsible Investing Tutorial
See also: Business Model, Corporation, Enduring Purpose
Also spelled: Creed
[kree-doh, krey-] 
) the Apostles' Creed or the Nicene Creed. ) a musical setting of the creed, usually of the Nicene Creed. | credo (ˈkriːdəʊ, ˈkreɪ-) | |
| —n , pl -dos | |
| any formal or authorized statement of beliefs, principles, or opinions | |
| Credo (ˈkriːdəʊ, ˈkreɪ-) | |
| —n , pl -dos | |
| 1. | the Apostles' Creed or the Nicene Creed |
| 2. | a musical setting of the Creed |
| [C12: from Latin, literally: I believe; first word of the Apostles' and Nicene Creeds] | |
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